2–3 weeks Clarify what should be built before design begins. This phase defines workflows, system structure, and feature priorities to create a clear, shared foundation for the product.

3–4 weeks Translate defined workflows into usable layouts and navigation. This phase organizes how the product behaves and how users move through key tasks.

4–6 weeks Create the visual interface and reusable components that bring the product to life. This phase produces polished, production-ready screens ready for development.

2–4 weeks Establish the visual identity that supports the product experience. This phase defines logo, typography, and visual style to create a cohesive and recognizable system.